You know you should be posting more often, so you sit down with the best intentions and open a blank caption box. An hour later, you've either got nothing or one draft you're not even sure about. It's a frustrating way to lose an afternoon, especially when the right post, in front of the right person, actually pays for itself.
The website that's a bit... meh.
It looks perfectly fine. You either paid someone to build it or put it together yourself over a long Sunday, and on the surface, there's nothing wrong with it. But it isn't actually bringing you enough work.
Looking like everyone else.
An enquiry comes in, and the person mentions they're also speaking to a couple of others who do what you do. Then it goes quiet. A while later you notice they've booked in with someone else, and you never really find out why. You know you'd have done a brilliant job for them.
The referral rollercoaster.
Referrals are lovely when they come in, and a bit worrying when they slow down occasionally. Right now they're your one real source of enquiries, so a lot of your month comes down to crossing your fingers.
The wrong people get in touch.
The enquiries do come in, but they're often from people who want to haggle on price or aren't ready to commit. They've found you, but they're not the people you actually want to work with, because your marketing hasn't learned to filter for the right people yet.
No time to fix any of it.
You know things need to change, but you're not sure what. And even if you did, there's no real time or headspace to deal with it while you're busy running the actual business. So it stays on the list, and the list never gets any shorter.
None of this is a sign your business isn't good enough. It's what happens when the marketing hasn't caught up with the person behind it yet. That's exactly what Built to Be Booked is for.
I've spent 8 years in marketing, and these days I help women business owners look and sound like themselves online, rather than like everyone else in their field.
I get to know you properly before I build anything, so your website, your social media and your emails all feel unmistakably like you.
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150% increase in enquiries
★★★★★
"Sarah took the time to get to know me and my clients so she could capture what I'm about. Several new clients have happily joined my 2+ month waiting list purely on the basis of reading my website. Knowing my website is bringing in the exact type of clients I want is not just great for business, it's exciting to see my vision for the future already starting to take shape."
PippaPippa's Pooches
What could be included.
Where it starts
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The Marketing MOT.
The 60-minute conversation that finds your gold dust, plus a 30-minute follow-up to walk through your guide together. What makes you different, who your ideal client actually is, what your marketing needs to say. Written guide within 10 days.
£495, and that £495 comes straight off your first invoice when you go on to work with me on a bigger project.
→
01
Website
New build or refresh, copy written from scratch, design that reflects your personality, a site that makes the right people think: "I have to work with her."
02
Social content
Content with a clear purpose, written in your voice, by me. Showing your face and what you do matters. I write it, you post it. No more staring at a blank caption. And it won't look like anyone else's.
03
Email
Stay front of mind with the people already in your world. Turn warm contacts into clients without relying on referrals alone.
You don't have to need all three. We start with what's going to make the most impact, and go from there.
After the MOT, the cost depends on what you actually need, and the £495 comes straight off whatever we go on to do together.
Get in touch and we'll have a proper conversation about what will make the biggest difference for you right now. I'll put a tailored proposal together from there.
"From our first interaction we knew she completely understood what we wanted. She captured our work ethic and personalities perfectly."
Katie & HelenK&H Mortgages
★★★★★
"She took the time to truly understand my business goals, and delivered something that truly reflected them."
AdeleAC Nurse Aesthetics
★★★★★
"She changed things in a way I had not even considered. We've had way more interest and a huge increase in online bookings."
ClaireIlkeston Tuition Centre
The things you might be weighing up.
Because the conversation is where the great work comes from. Whatever we built wouldn't sound like you, pull in the right people, or do the actual job you need it to do. The MOT is what makes everything else work. The good news: the £495 comes straight off your next invoice when we go on to work together.
That happens when the thinking gets skipped. A template, a quick turnaround, someone who barely looked at the actual business before starting. Everything I do starts with the MOT, because nothing gets made until I actually know you. The work isn't faster because of that. But it's work that actually sounds like you and does the job it's supposed to do.
You don't need to do the work, that's the point. Your time investment is the MOT conversation and a short questionnaire beforehand. After that, I take it away and you carry on running your business. I'll check in as things come together, but there's no homework, no portal to log into. Most of my clients say the hardest part was finding the time to have the first conversation.
That's completely fine, and there's no need to decide today. If you'd like a quick, honest read on where you stand first, the free First Look is a lovely place to start. We can always talk about a bigger project further down the line.
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Ready to stop looking like everyone else?
Ready to get going? Pop your name below and I'll be in touch to talk through what you need. Not quite sure yet? Same thing, leave your name and ask me anything first.