Stellar Marketing StudioThe Marketing MOT / £495 / 60 mins
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The right clients are looking. They don't know it's you yet.
The clients who never haggle, never drain you, and refer everyone they know. They're out there. They just need to be able to recognise you're the one for them.
"Sarah really listened, not just to what I wanted the site to look like, but to who I am and what I wanted my business to say. I always felt reassured that she understood what I wanted, even when I wasn't sure myself."
Laura HeslopLaura Heslop Therapy
You know that feeling…
…when you sit down to post and your brain goes completely blank?
The brain fog
You open Canva. You close Canva. You try to write a caption, draft six, and post none. The cursor blinks. You make another cup of tea.
The website that just sits there
You paid for it (or built it yourself one Sunday). It looks fine. It doesn't bring in the level of work you want.
The copycat problem
You see a competitor's post get hundreds of likes and think "I could have written that." You didn't. They did. And you can't quite figure out why they look more established, when you know you're just as good.
The referral rollercoaster
Lovely when they come in. Terrifying when they don't. One channel of enquiries and a lot of crossed fingers.
These are clarity problems. When you don't know how to show what makes you different, your marketing can't do it either. None of this is unfixable. The difference is whether you're shouting about the right things, in a way that actually sounds like you.
Before we go any further, hello. I'm Sarah.
I've spent 8 years in marketing, and these days I help women business owners look and sound like themselves online, rather than like everyone else in their field. What they need is someone to help them work out their 'gold dust' first, the thing that makes them the obvious choice.
That's what the MOT is for. A proper look at you, so the right people read your marketing and think "I have to work with her."
A proper look at what you're putting out there, so you stop guessing and start sounding like yourself.
The big chat.
We sit down (virtually) and I ask the questions you've never had time to reflect on. Most people finish this call and say the same thing: I'd never thought about it like that. That's the point. This is 60 minutes, just on you and your business. It's more like a proper business therapy session, except you come out with a plan.
The expert view.
Your website, your socials, how you come across to someone who doesn't know you yet. I go through everything the way a stranger would. What's working. What's putting the right people off. Why the enquiries you want aren't coming in.
Your written guide.
Everything we find, written down and yours to keep. Four things inside it:
What makes you different, in words you can actually use
Who your ideal client is, their situation, their worries, why they pick you
What I found, what's working, what isn't, and why
What to tackle first, in order of what will actually make a difference
Open it before you write anything. You'll know exactly what to say.
That covers the conversation, the audit, and your written guide, everything you need to get clear on what makes you different and how to say it.
If we go on to work together on anything after, your website, your social, or a bigger marketing project, the £495 comes straight off the total. It's not an extra cost on top. It becomes part of what you've already invested.
"I didn't want a redesign that felt generic or not 'me'. Sarah took the time to get to know me and my clients so she could capture what I'm about."
PippaPippa's Pooches
After your MOT
Want it done for you too?
The MOT gives you the full picture, who you are, what you stand for, and exactly what your marketing needs to say. If you want me to take that and actually build it, the website, social that sounds like you, or the whole thing from scratch, that's what Built to Be Booked is for.
The conversation, the research, the guide: it all becomes the foundation. And the £495 comes straight off whatever we do next.
Every project I work on starts with the MOT because it is essential to whatever follows. If we skip it, the outcome won't be one that sounds like you or pulls in the right people.
That's usually what happens when the thinking gets skipped. A template, a quick turnaround, someone who barely spoke to you before starting. The reason every project starts with the MOT is that the conversation is the work, and nothing gets made until I actually know you.
Not at all. The guide is yours to keep and act on yourself if that's what you want. Most people do continue to work with me on bigger projects, and when they do, the £495 comes off. But there's no obligation, no upsell, no sales pitch at the end of our call.
That's exactly the point. The MOT takes 60 minutes plus a short questionnaire, and a 30-minute follow-up call once your guide is ready. I do everything in between. You come out of it with fewer decisions on your plate, not more.
If you've been going for six months or more and have some clients coming in but feel like something's not quite clicking, yes. If you're in the very first weeks and still figuring out what you're offering, it's probably too soon, the conversation is more useful once you've got something to build on. If you're not sure where you sit, the free First Look is a lovely way to test the water first.
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Ready to be the one?
Ready to book in? Pop your name below and I'll be in touch to sort the details. Not quite sure yet? Same thing, leave your name and ask me anything first.